What is JUUL?

Juul is a vaporizer or e-cigerette. Vaporizers heat oils from substances such as tobacco or marijuana into a vapor. Like other vaporizers, users must be 21 to own and use it.

Juul looks like a USB flash drive; it even charges when plugged into a laptop. It is small enough to fit inside an enclosed hand. It also comes in flavors like creme brulee and various fruits, called "pods" made by the JUUL company. Not only can the device be filled with flavored oils, but it can be filled with nicotine or marijuana- just like all vaporizers.

The product has rapidly become well-known and used by students, even as young as middle school age. Why? There are a few reasons teens are quickly turning to "JUULing". 

For one, there is a misconception that Juuling (or any vaping for that matter) is safe to use. However, when using any substance there are consequences to health and development of youth. Additionally, even if just vaping a flavor pod and not a substance, such as tobacco or marijuana, there are several chemicals found within the pods that are then inhaled and consequentially affect the lungs and body of the user. 

Another reason Juuling is popular among teens is because of its size and appearance. Because a Juul looks like a USB flash drive, a Juul is sleek looking. Also, because of its USB resemblance, students are able to easily fool or conceal Juuls from uninformed parents and teachers.

Thirdly, the flavored pods are highly attractive to youth. Juul pods come in flavors such as creme brulee, cool mint, and mango. In 2014, 73% of high school students and 56% of middle school students who used tobacco products in the past 30 days reported using a flavored tobacco product during that time. While the Food and Drug Administration (FDA) has banned most flavored cigarettes and tobacco products, it has yet to do so with vaporizers. 

To learn more, check out this video from 9News in which a pediatrician discusses risks connected to Juuling:

Pediatrician's Warning


Centers for Disease Control and Prevention. Flavored Tobacco Product Use Among Middle and High School Students—United States, 2014. Morbidity and Mortality Weekly Report, 2015;64(38):1066–70 [accessed 2017 Jun 15].

Josh Hafner, "Juuling is a trend popular with kids. What does it mean to juul?" USA Today. Feb. 18, 2018. 

Jeremy Moore, "Pediatrician calls vaping a plague upon the teenage landscape," 9News. Mar. 3, 2018.

Juul: "Learn," https://support.juulvapor.com/learn, accessed Mar. 5, 2018.